But market research surveys can provide valuable insights into the big picture. Without the full view that results from market research surveys, we risk steering into uncharted territory without a map.

The consumer is king. Is your business offering considered valuable by the consumer?
Anams Research and Consulting asks the right questions to yield answers that enable creative and smart marketing strategies to enhance market share or entrench your position as market leader.

At Anams Research and Consulting, we provide following Consumer Research services :

Usages & Attitudes – In Usages & Attitudes research, we analyze consumer’s Usage and Attitude towards a specific product or brands. This will help in product improvement, framing right marketing strategy and brand positioning.

Brand Equity – We analyze Brand Equity of a specific product and promotion strategy of it. Also, we track Brand Awareness, Brand Valuation and do brand research.

Habits & Practices – In Habits & Practices research, we analyze consumer’s Habits & Practices towards a specific product or brands.

Customer Experience (CX) Strategy – In Customer Experience (CX) strategy, we track interaction between customers and the business, to dig customer insights and analyze the touchpoints, to help in creating a strategy to increase the customer experience. As part of the work gauge the experience by tracking Customer Effort Score (CES), Net Promoter Score (NPS) and Customer Satisfaction Measurement (CSI, SSI).

• Customer Satisfaction Survey – “If you cannot measure it you cannot improve it” Anams Research and Consulting  can help you to develop your own customer satisfaction measurement instrument according to the needs of your Company. Given the complexity of the markets and the intense competition for market share, it is essential to understand the pulse of your customer. This can be achieved only through a detailed and periodic customer survey intrinsic to your product administered via various platforms – the internet, telephone or paper. We at Anams Research and Consulting help design and customize surveys based on your requirement as well as offer our robust research methodologies to review all survey instruments to assure validity, reliability and reduce bias.

• Customer Satisfaction Measurement (C-SAT) – Through CSAT, we measure how products and services meet or surpass customer expectation. CSAT score is often determined by asking customers a single question, a set of queries, or a long survey to assess their experiences.
• Net Promoter Score (NPS) – Through proven NPS scoring methods, we will help to gauge the loyalty of a firm’s customer relationships, by knowing whether they are Promoters, Passives or Detractors.
• Customer Effort Score (CES) – We measure customer service satisfaction with one single question. This is a powerful metric to measure customer service satisfaction, and helps you in creating a loyal customer base by reducing customer effort.

Shopper Behavior Research –

This will help in understanding shopping and purchase behavior and gives insights on:

Opinion Poll – We carry out the public opinion polls about the election campaign and provide programmatic support for the media.

Ethnographic Research