• New publication concept test
• Refreshed publication concept explanatory research
• TV program analysis, to detect factors of success ar weakness and propose remedy
• New TV program concept test
• Anchors and presenters research to nurture and breed talent and successful professionals
• Advertising reading and noting tests
• Editorial analysis to explore style, depth and breadth of coverage, crispiness of stories, and overall effectiveness

A host of methods, research disciplines and techniques are used to explore, investigate, capture and analyze data to provide scientific support to media research requirements.